Anyone working in cybersecurity consulting long enough eventually sees it: most decisions aren’t driven by results. They’re driven by optics.The goal often isn’t to find the team best equipped to fix the problem. It’s to select a firm whose name will hold up when the questions come later. It’s not hard to see why. Breaches are expected now. And when they happen, the safest move is to point to the slide deck. “We engaged a top-rated vendor. This is who everyone uses. We did ev
